JUST AS I AM
CASE STUDY
JUST AS I AM
CASE STUDY
OBJECTIVE
OBJECTIVE
Tasked to create a brand identity and products/media that address a need for a community.
OBJECTIVE
Tasked to create a brand identity and products/media that address a need for a community.
MY WHY?
A need for a mindfulness application promoting well-being and positivity for mental health was identified. A brand sprint was conducted to establish a solid design foundation, defining branding, competition, and a visual mood board. This process involved identifying user needs and frustrations with similar apps. Developing a strong brand identity will be essential for expanding the app's content and media presence.
SCOPE
Defining Just As I Am and its future goals, the why? how? why? as well as values and personality. Looking at key target audiences and competitors to create a unique and innovative brand.
UI/UX RESEARCH
Consideration of visual hierarchy and the users flow in competitors programs. Analyzing and finding successful interfaces that reflect the values and tone of the company, Just as I am. Additionally, pinpointing key issues and frustrations in similar programs UI. Pinpointing users needs and frustrations of gaining mental health resources and how to spread the messages and values of Just As I Am.
MY WHY?
A need for a mindfulness application promoting well-being and positivity for mental health was identified. A brand sprint was conducted to establish a solid design foundation, defining branding, competition, and a visual mood board. This process involved identifying user needs and frustrations with similar apps. Developing a strong brand identity will be essential for expanding the app's content and media presence.
SCOPE
Defining Just As I Am and its future goals, the why? how? why? as well as values and personality. Looking at key target audiences and competitors to create a unique and innovative brand.
UI/UX RESEARCH
Consideration of visual hierarchy and the users flow in competitors programs. Analyzing and finding successful interfaces that reflect the values and tone of the company, Just as I am. Additionally, pinpointing key issues and frustrations in similar programs UI. Pinpointing users needs and frustrations of gaining mental health resources and how to spread the messages and values of Just As I Am.
Mood board variations, color palettes, and visual aesthetics were built to give direction for the brand identity. Visual assets like social media posts and the user interface of the application were sketched out as well. Low fidelity wireframe were created for the mobile app, pinpointing the main UI features that would span cross-platform.
Mood board variations, color palettes, and visual aesthetics were built to give direction for the brand identity. Visual assets like social media posts and the user interface of the application were sketched out as well. Low fidelity wireframe were created for the mobile app, pinpointing the main UI features that would span cross-platform.
MARKETING AND BRANDING
MARKETING AND BRANDING
After defining the value and ad campaigns of the brand, visual assets and media were created on user important social medias. Important features to the user were also utilized across media posts and the UI of the application. Clarity and user-flow was maintained across all assets.
After defining the value and ad campaigns of the brand, visual assets and media were created on user important social medias. Important features to the user were also utilized across media posts and the UI of the application. Clarity and user-flow was maintained across all assets.
OUTCOMES
OUTCOMES
An effective social media and marketing campaign was utilized and promoted the mobile application. Testing feedback showcased how the brand identity elicited a positive response from our targeted demographic.
After refining the visuals and key features, the assets and prototype were able to take final form and become a functioning mental health resource!
An effective social media and marketing campaign was utilized and promoted the mobile application. Testing feedback showcased how the brand identity elicited a positive response from our targeted demographic.
After refining the visuals and key features, the assets and prototype were able to take final form and become a functioning mental health resource!