Graphic designers are the liaisons, connecting clients and a final visual product. I focus on creating efficient, clean, and concise visuals to promote and illustrate the solutions to those problems. A major part of my process is assessing the audience and clientele for a project and researching ways to accomplish the solutions. Having a strong understanding of the basics of design is key to creating strong work. With a strong taste for minimal color use and a strong eye for typography, graphic design can be groundbreaking. While complex, the goal of design should be communicating a message or statement to the audience effectively. Being efficient and clear in my work is my biggest priority.